Identity which attracts customers, clicks, and orders

In collaboration with Avito team, we developed a new corporate identity, 3D graphics, and a website for the Ads team.

The identity system is based on the effect of a magnetic field, which metaphorically plays on the desired effect of advertising: advertising should attract.

The corporate identity is highly variable and visually unique, while maintaining a strong connection with the mother brand, Avito.

The identity works strongly across all touchpoints between the brand and its target audience: banner ads, presentations, website, printed materials, and merchandise.

A structured system brings order to chaos and helps advertising fulfill its main function attracting attention

Detailed motion behavior further reveals the brand's idea and message, allowing the brand to use all the possibilities of digital media.

During the project, we worked on the design and layout of presentation templates in PowerPoint format. Eye-catching and expressive slides help convey information and increase sales

We also developed principles for creating a photographic style. Moderately formal portrait photographs of people, technological and minimalist objects, and the use of light and shadow all reinforce the visual language of the identity

With minimal resources, the identity conveys a clear and pleasant message about working with Avito Ads

Also it was important for us to define the brand's 3D style. The result was abstract but understandable scenes that make you want to interact with them

We also developed the website—from design to final layout. The website describes the advantages of working with the service

Particles and their attraction work great on merchandise too—things and objects are easy and fun to produce thanks to the flexible system