We developed a visual system for Yandex's HR event for tech geeks. The target audience for the event is techies who do love to repair, assemble, and improve various devices.

Under the hood of Identity is a generative setup that draws all the visual design: fonts, wires, 2D and 3D graphics.

The identity is based on the metaphor of a breadboard: a convenient tool for prototyping devices. It gave rise to graphics, typography, and patterns that can be scaled to dynamic media.

The motion design of wires is highly variable. It can be used not only to connect pins on a breadboard, but also to create full-fledged scenes.

The style transfers well to the physical world, with wires serving as the basis for a lanyard and perforations playing up the point of contact.

Identity, consisting of several levels of graphics, allows you to work flexibly with layouts while maintaining visual consistency.

The pins on the breadboard can be assembled into expressive 3D objects, a technique that further expands the visual possibilities of the style.