People&Screens by Okkam work based on econometric and attribution models, expertise in media, analytics and digital. We had two objectives: develop a brand identity and develop a website for clients and future employees. The design should emphasize the transparency and systematic working approach of the P&S team, but not stray into excessive rigor.

Since the whole world is „based“ on spreadsheets, we decided to play on this metaphor. We took the image of a grid of working tables as a basis — this simple solution helps to set visual accents when assembling layouts. Such a move forms a flexible design system for offline and online media.

The resulting design is dynamic, professional and definitely not boring, that's exactly the approach P&S Agency takes